怎么打造LinkedIn展示页面?七大秘诀打造完美LinkedIn展示页面

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Choosing LinkedInShowcase Pages can highlight a particular aspect of your brand, especially its side that is relevant to your product, business, and more. More than 90% of professionals list LinkedIn as their platform of choice for professional content.

Today, Ueeshop takes you through how LinkedIn Showcase Pages works and how to optimize it.

LinkedIn display page

Your LinkedIn display page will appear below the associated page section of the main business profile, even if some users are not following your business page, the display page gives you a new way for these users to follow your brand.

If your company wants to be proactive, promote specific products, or target a specific audience, the LinkedIn display page is a good choice.

How to set up a LinkedIn display page

To create a LinkedIn display page, you first need to set up a LinkedIn page for your business. Here are the steps to create a page from your business account.

(1) Login page management center

If you have multiple accounts, be sure to sign in with the associated account you want to connect to the display page.

(2) Click on the "Administrative Tools" menu

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(3) Select "Create a display page".

(4) Add your display page name and LinkedIn public URL.

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xx(5)上传您的显示页面标识并添加一个标语。确保在每个步骤后单击“保存”。

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(6)在标题中添加一个按钮

LinkedIn会自动为您的主页面推荐一个焦点按钮。您还可以选择自定义按钮,包括联系我们,注册,注册,访问网站以及了解更多信息。

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(7)填写您的显示页面概述

您可以在此处添加2,000个字符的说明,您的网站,电话号码和其他详细信息。

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(8)添加您的位置

您可以选择仅包含所需的详细信息,也可以根据需要列出显示页面的多个位置。

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(9)选择三个标签添加到您的页面

这些内容将显示在显示页面右侧的小部件中,您还可以添加最多10个可能要在页面上显示的组。

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(10)上传您的显示图像

建议的尺寸为1536 x 768像素。您的LinkedIn显示页面将列在主要业务页面的关联页面部分中。

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LinkedIn显示页面优化提示

一个优秀的显示页面就像一个很好的LinkedIn业务页面,但仍然存在一些关键的差异。以下是Ueeshop提供的提示和技巧。

1.选择一个明确的名称

If the name of your display page is unclear, then using it doesn't make much sense. Use the name you specify for the page, not too complicated. For example, Google has several pages, including Google Cloud, Google Analytics, Google Partners, and Google Ads.

Google does have strong brand recognition. The smaller your company, the more pages you have, and you may need more specific information. You can also choose to add your company name in front and then add a short descriptor later.

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2, tell the user the purpose of the page

A good name will attract LinkedIn users to your display page. Your slogan will tell the user what the page is, using up to 120 characters to describe the purpose of your page and the type of content you plan to share there. Ueeshop for example, Twitter does a good job on the Twitter for Business Showcase Page.

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3. Fill in all the information

There are a lot of display pages that lack basic details. Although it may not seem like an obvious problem at first, the LinkedIn report shows that the number of weekly views for pages that complete all fields has increased by 30%.

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4. Choose a strong display image

Surprisingly, there are quite a few marketers who will skip this step and they will use the default LinkedIn image directly, which may miss a good opportunity to show their image. Make your company stand out with a vibrant and high-resolution (536 x 768 pixels) display image.

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Adobe's Creative Cloud display page has bright images that enhance special effects.

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5.定期发布特定页面的内容

需要维护展示页面,它们具有自己独特的价值。这些主页独立于公司主页,因此请务必及时了解最新信息!这里可以添加文章,视频,幻灯片等,它们可能会带给您长期价值。

虽然演示文稿页面是主要LinkedIn页面的一个分支,但这并不意味着您不需要为它们制定内容策略。这些页面都是关于展示您的品牌,所以一定要这样做并确保定期发布。

偶尔在主页上分享内容是可以的,但前提是有意义的。理想情况下,LinkedIn用户将关注您的所有页面,因此您不希望使用相同的内容两次向他们发送垃圾邮件。您可以使用LinkedIn Analytics来了解您拥有的受众群体重叠程度。

6.使用视频来吸引用户进行互动

与大多数其他社交媒体平台一样,视频在LinkedIn上获得了很多关注。视频触发对话的概率是LinkedIn上任何其他类型内容的五倍。

有关其他优势,请尝试使用LinkedIn原生视频。这些视频直接上传或在平台上制作,不通过YouTube或Vimeo分享。它们的效果通常明显优于非原生视频。

如果您没有制作视频片段的预算,Ueeshop建议您尝试在每个帖子中添加图片。与没有图像的帖子相比,带图像的评论平均是两倍。但是试着避开LinkedIn上的大量图片并选择一些原始图片。

7.建立社区

最好的LinkedIn显示页面是关于将志同道合的人彼此联系起来。这可能意味着为特定产品的用户构建网络,授权组成员或与同一语言的一组人员建立联系。

通过提问,提出建议或简单地传递鼓舞人心的消息帖来进行对话。密切关注LinkedIn Analytics,了解哪些帖子效果最佳,并相应调整策略。 (来源:UEESHOP自建平台)

以上内容是作者的个人观点,并不代表雨果的立场!如果有任何侵权行为,请与我们联系。